Learning by nature, being inspired by materials and technology to express culture through design. Nature expresses perfection in its forms and processes that could be very simple but also could all at once be extremely complex.

An orange section or a peapod have both a functional geometry that upon close examination is captivating. The meeting between formal organicism and functional complexity in nature is spontaneous and perfect, without compromising style, without simple redundancies and en route for a pure economy of form.
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When we design our ambition is that, we sometimes have failed, but we always have tried to give our best with great discipline.Among the possible solutions to a problem we identify the more expressive form of how we care: the relationship with culture. The culture we aspire to is not only in the material and technical expression, but especially also in the conceptual. The cultural interpretation of the becoming is with respect to the extraordinary content of our tradition. Every now and then there is also something extraordinary in something that seems to be obvious. Sometimes we only need to be able to identify the exceptionality.

Matteo Bazzicalupo (Parma) and Raffaella Mangiarotti (Genoa) graduated summa cum laude in Architecture from the Milan Polytechnic in 1991.

In 1995 they met in the editorial offices of Modo [a review founded by Alessandro Mendini]. After some years of separate achievements, Raffaella with Marco Zanuso and Francesco Trabucco, Matteo with Italo Jemmi, they founded the deepdesign practice, which in recent years has developed projects of product design and evolutionary scenarios in different fields: from food packaging to consumer electronics, furnishings and cosmetics.

They have designed installations and products for businesses and institutions across a wide range of sectors, including Aldo Coppola, Barilla, Castelli Haworth, Coca Cola, Coin, Giochi Olimpici Torino 2006, the Coop, Daimler Chrysler, Giorgetti, Glaxo Smithkline, JVC, Kitchen Aids, Kraft Suchard, Kimberly Clark Corp., Imetec, Mandarina Duck, Nec, Panasonic, RSVP, San Lorenzo, Whirlpool Europe, SMEG.

They have lectured at the School of Design of the Milan Polytechnic, the SDA Bocconi, the Scuola Politecnica di Design, the Istituto Europeo di Design, the IUAV of Treviso and the Istituto Superiore di Design in Naples. Raffaella is a tenured researcher with the Design School of the Milan Polytechnic.

They have received the following awards: Young & Design, Cosmopack, Esaedro, ID Award, Selezione Compasso d’Oro, Green Dot Award. Some of their projects they have been published in important magazines and books, includingBusiness Week, I-D Magazine, Wallpaper, The International Design Yearbook 2005, L’Observatoire de Première Vision, The International Design Encyclopedia of MoMA, Design Now! (Taschen).

‍The Dandelion lamp is in the Permanent Collection of Design and Architecture at the MoMA, New York.La Triennale di Milano invited deepdesign for a solo exhibition “L’anima Sensibile delle Cose” curated by Cristina Morozzi [Electa Catalogue].

For over 20 years, the deepdesign R&D team has been monitoring highly specialized sectors, selecting centers of excellence and investigating the potential of new materials, technologies, and processes to develop innovation pathways for architecture and product design, according to the philosophy of cross-fertilization.