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Minimal elegance shaped for everyday use.
year
2021
client
SMEG
area
product design
challenge

This project aimed to create a comprehensive cookware collection fully aligned with the broader Smeg catalogue. The primary challenge was to seamlessly connect the design language with the brand's existing small and large domestic appliances, ensuring a cohesiveaesthetic across the entire kitchen environment.

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approach

The conceptual approach combined clean, simple forms with subtle details that render each piece distinct and refined. The design of the handles and grips presented an especially interesting challenge. Starting from a simple sheet metal bending technique, we explored ways to transform flat forms into three-dimensional volumes without compromising elegance or craftsmanship.

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solution

The body of each pot features a very linear geometry, enriched by the exposed aluminum rim, which creates a delicate highlight.

The design of the handles and grips presented an especially interesting challenge. Starting from a simple sheet metal bending technique, we explored ways to transform flat forms into three-dimensional volumes without compromising elegance or craftsmanship.

The result is hollow volumes that convey lightness while ensuring excellent ergonomics, with shapes that naturally fit the hand for a comfortable grip.

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Whether you're exploring a new project, rethinking your product strategy, or building a vision for the future, we’d love to talk.